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Study: Many Americans Delete Web Cookies That Track Them

Internet cookies used to be a treat for marketers looking for ways to measure advertising response, but lately they've become a lot less tasty. A recent study by international research advisory organization JupiterResearch has found that nearly 60 per cent of American Internet users have deleted cookies from their primary computers, with 39 per cent doing so on a monthly basis.

The Web cookie is crumbling -- and marketers feel the fallout, Globe and Mail, July 21, 2005.