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Apple Moves to Protect Privacy of iPhone Users

iPhone SDK changes would restrict access to customer personal data collected by third party applications that had been sharing customer data with analytics companies. Apple's privacy policy outlines the purpose for data collection, retention, use, and limitations on sharing to purposes related to the product or services sought by customers. It further states that the company "safeguard[s] your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction." The Apple statement on the issue suggests that application developers for the Apple iPhone possibly used code from existing application developer programs, which contained third party data sharing instructions.

Jobs: iPhone ad SDK changes for user privacy, not anti-competitive, Daniel Eram Dilger, Apple Insider, June 2, 2010