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FTC Ends DoubleClick Investigation

The FTC ended its investigation into the business practices of DoubleClick, Inc., a large supplier of Internet advertising. The investigation was initiated after EPIC filed a complaint with the FTC alleging that DoubleClick engaged in unfair and deceptive trade practices for making representations of anonymity while attempting to link its database with personally-identifiable information from Abacus Direct. In its decision Monday, the FTC did not address EPIC's allegations.

FTC letter to Christine Varney, attorney for DoubleClick, January 22, 2001.
EPIC's complaint against DoubleClick, February 2000.
FTC drops probe into DoubleClick privacy practices, CNET, January 22, 2001.
FTC clears DoubleClick, The Standard, January 22, 2001.
F.T.C. Drops DoubleClick Inquiry, New York Times, January 23, 2001 (registration required).