NAI Establishes Opt-Out Pages
The Network Advertising Initiative (NAI) has created web sites that enable Internet users to opt-out from online profiling from participating businesses. However, the site requires users to plant a cookie on their browser that will identify the computer as having opted-out.Junkbusters criticizes banner ad companies offer of multi-tracker opt-out, Junkbusters Corp Web Site.
Web form allows people to opt out of data collection, Siliconvalley.com (AP), May 24, 2001.
Ad Industry Creates Web Sites to Allow Consumers to Opt Out of Data Collection, Wall Street Journal (AP), May 25, 2001.
Network Advertising Initiative Opt-Out, NAI Web Site (cookies required).
