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Amazon Alexa Service Deemed Deceptive

The Federal Trade Commission (FTC) has determined that Amazon�s Alexa service made deceptive statements about its privacy practices. The Alexa service tracked users� movements on the web and collected personal information, contrary to privacy guarantees. However, the FTC decided not to sanction the company because Amazon has revised its privacy policy to more accurately reflect the Alexa service data collection techniques.

FTC concludes Amazon/Alexa probably deceived consumers about privacy, decides to do nothing, Junkbusters Corp Web Site.
FTC: Amazon privacy practices "deceptive", Bloomberg News, May 30, 2001.
Amazon Likely Made Deceptive Statements On Privacy Policy, Federal Regulators Say, Wall Street Journal, May 30, 2001 (subscription required).