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CDD: Television Will Watch Viewers

The Center for Digital Democracy reports that the interactive television industry is deploying new technologies that will collect personal information from TV viewers. The interactive television industry will combine viewer information, including age, employment, income, and parental status, with viewing habits to create detailed profilers of TV viewers.

Report on Interactive Television Technologies Documents New Threats to Privacy, Center for Digital Democracy, June 26, 2001.
Is your TV set watching you?, MSNBC, June 25, 2001.
Viewer-Data Collection Sparks Concern, Multichannel News, July 2, 2001.