LifeMinders Database to be Purchased by Direct Marketer
LifeMinders, an e-mail marketing company with 20 million subscribers, is being purchased by Cross Media, a direct marketing company. Cross Media will use the data to send advertisements by postal mail, e-mail, and voicemail to subscribers.N.Y. Marketing Firm To Buy LifeMinders Deal Raises Privacy Questions About Data, Washington Post, July 20, 2001.
