Viral Marketing Infects Schoolyards
Marketers increasingly are relying on "viral marketing" to entice children to purchase more products. Viral marketing is the practice where marketers target and then observe popular children using new toys and video games. The popular children are then urged to entice others to use or purchase the product.Electronic Game Maker Lets Kids Do Their Marketing for Them, New York Times, August 5, 2001 (registration required).
