Student Survey Data Sold to Marketers
U.S. high school students who complete surveys intended to help them with college admissions may be unwittingly sending their personal information to marketers. Surveys administered by the National Research Center for College and University Admissions (NRCCUA) sell the personal information provided to American Student List (ASL). ASL uses the information to inundate young people with credit-card applications, magazine subscription offers, and other marketing. To protect its business, NRCCUA has lobbied Congress in opposition to measures that would create notice and opt-in protections against commercial profiling in schools.College-Survey Firm Quietly Peddles Student Information to Big Marketer, Wall Street Journal, December 3, 2001 (subscription required).
