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Dr. Koop.com Breaks Promise, Agrees to Sell Customer Data

Dr. Koop.com, a medical information website founded by the esteemed Surgeon General C. Everett Koop, is selling customer data as a result of bankruptcy to vitacost.com. The privacy policy of the site promises opt-in protections before information is passed to third parties�a quote on the site by Dr. Koop reads "Privacy is Central to the Doctor-Patient Relationship." However, the company has broken its promise, and vitacost.com will receive personal information unless individuals opt-out by Sunday, July 7, 2002.

Dr. Koop.com Privacy Policy.
Dr. Koop.com Privacy Center.
Is Drkoop taking care of privacy?, ZDNET, July 1, 2002.