Return of Web Tracking?
After the death of Doubleclick's effort to track web surfing habits, companies have generally tried to be more careful about how they monitor users. New York Times Digital is reported to be considering a new program that would deliver "personalized" ads to surfers. While the company says it is delivering only aggregate information to advertisers, in the future it is looking at being able to give the marketer more personal or demographic information. So far, it is testing the program with three advertisers, including pharmaceutical company Nexium.
NYTimes.com gears ads to surfers' habits CNET News, February 13, 2003
