New Privacy Bill Being Considered in California
The California Assembly will consider Senate Bill 27, new legislation that would require businesses to disclose whether they sell personal information for direct marketing. The California Senate has already passed the bill, which was introduced by Senator Figueroa (D- Fremont).
If passed, Californians could write to companies to request whether their information is sold and to whom it is sold. In most circumstances under current law, businesses can sell personal information for junk mail and telemarketing with no notice or right of opt-out for the individual. The law would take effect in January 2005, and allow individuals to sue for violations.
Senate Bill 27
California Legislative Information Site
