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Your Personal Information May be Only One Google Search Away

As more consumers are lured into providing personal information to enter contest, receive freebees, and for other purposes the chance of that information findings its way on the web grows. The shrinking universe of private information that is still private will be felt more and more. The debate on the consequences of the new era of accessible personal information is just beginning.

Privacy tradeoffs and the search wars , CNET News.com, June 11, 2004