Prepare for a Privacy Pop Quiz
The privacy law landscape is changing so quickly that it is difficult to keep up with the changes. Failing to keep up with the changes in law could be very costly for businesses. However, consumers are better served by understanding their privacy rights and exercising those rights will help. The better consumers know their rights the more companies will want to know what the law says they must do to meet new commercial privacy standards of conduct.
The Privacy Lawyer: What You Don't Know About Privacy Can Hurt You, Information Week, July 12, 2004