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Selling RFID to Privacy Rights Groups

A RFID strategy to win over privacy and civil liberties advocates by some RFID vendors is underway. Although the vendors still say that they see cost as being the biggest factor in broad adoption of the technology SAP is interested developing a better relationship with advocacy groups. SAP will seek common ground among vendors, political groups, industry figures and civil libertarians by bringing them together at CeBIT 2005 and other trade shows.

RFID talking shop opens to win over privacy groups, Silicon.com, September 27, 2004