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US Citizens may Benefit from EU Corporate Privacy Notices

The European Union's (EU) Article 29 Working Group has decided on a corporate privacy notice standard that companies wishing to engage in e-commerce with its citizens must follow. Their goal is to create corporate privacy notices that are easy for customers to read and compare with the privacy notices of other companies. This would go a long way in helping consumers evaluate the privacy risk associated with engaging in e-commerce with different companies. Because of the borderless nature of the Internet the privacy notices developed to meet the EU's standard may also benefit U.S. customers, although there will be no recourse for them should a company be found in violation of the EU standard.

European Union Issues Guidance on Privacy Notices, Business Wire, January 4, 2005.