June 13, 2005

Alaska Air Implements In-Flight Advertising

On a recent Alaska Airlines flight, over the intercom, a flight attendant encouraged passengers to sign up for the Bank of America credit card. Then other flight attendants went down the aisle handing out applications. In the airline industry's newest way to drum up revenue, carriers have become aggressive pitchmen for a range of products to passengers at 30,000 feet. The airlines say the ad revenue helps in these tough financial times.

Cash-Strapped Airlines Try In-Flight Advertising, Washington Post, June 7, 2005.