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UK Government Launches 'Charm Offensive' to Promote ID Cards

British ministers are being sent on a "charm offensive" tour to educate the public about the technology behind planned ID cards, the Home Office has said. Home Office minister Andy Burnham opens the seven-date "biometric roadshow" tour at Manchester airport on Monday. He hopes the tour will help persuade people identity cards would protect their "personal data and privacy."

'Charm tour' to promote ID cards, BBC News, September 11, 2005.