June 21, 2007

Google's Attempted Merger With DoubleClick Raises Questions of Data Security

Google's pending purchase of online advertising giant DoubleClick will give it access to yet more information: the Web browsing histories collected by millions of DoubleClick cookies. Combine that data with what Google already knows through its homegrown services--Google Apps, Gmail, Google Calendar, Google Maps, Google Desktop, and many others--and the company has the potential to know more about you than any one entity ever has. The question is, can you trust Google with all that information about you? And even if you trust Google, what about other groups that may try to access all that information--government agencies, hackers, and rival businesses, to name a few?

Is Google Too Big?, PC World, June 19, 2007.