Federal Trade Commission Approves Microsoft / aQuantive Merger
The Federal Trade Commission Friday cleared Microsoft's plan to acquire Internet ad company aQuantive. In May, Microsoft said that it would acquire aQuantive for $6 billion, its largest purchase to date. The deal is widely seen as an attempt to improve Microsoft's ability to compete against Google as a provider of search advertising. According to Internet metrics firm comScore, Google accounted for 50.7% of U.S.-based Internet searches in May, compared to 10.3% handled by Microsoft sites.
FTC Clears Microsoft's $6 Billion Deal For aQuantive, InformationWeek, July 9, 2007.
