August 8, 2007

Canadian Policy Group Urges Investigation into Proposed Google-DoubleClick Merger

The latest group to chime in on Google's proposed $3.1 billion acquisition of ad firm DoubleClick is the--get ready because this is a long one--Canadian Internet Policy & Public Interest Clinic at the University of Ottawa, to be referred to as the CIPPIC going forward. The CIPPIC is asking Canadian regulators, the Competition Commissioner, to be exact, to review the Google-DoubleClick deal. Like others before it, the CIPPIC alleges that the merger would prevent or at least significantly lessen competition in the market for online targeted advertising because of Google's dominance in keyword search and DoubleClick's lead in the display ad serving and behavioral targeting ad business.

Canadian group opposes Google-DoubleClick deal, CNet News.com, August 2, 2007.