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EU Opens In-Depth Investigation of Proposed Google-DoubleClick Merger

European Commission competition authorities refused today to approve Google´┐Żs $3.1 billion purchase of DoubleClick, the Internet advertising company, and ordered an in-depth review amid opposition from rivals, publishers and consumer groups. The commission, which rules on antitrust issues for the 27 countries in the European Union, said the merger raised competition concerns and required a more thorough review of its impact on the Internet advertising business. In Brussels, many of the mounting objections filed to the commission in recent weeks centered on privacy issues, rather than questions about how a Google-DoubleClick merger would affect competition.

Google Hits European Hurdle on DoubleClick Deal, New York Times, November 13, 2007.