FTC Chairman Leibowiz Taking a Look at Targeted Ads
Jon Leibowiz who Chairs the Federal Trade Commission wants to regulate Web marketers that serve ads based on Web users page visits and browser search requests. The practice is called behavioral targeting, which is a technique used by advertisers that involves the secret collection of information about individual's interests, actions, habits, and traits in both the offline and online worlds. Cookies, small software applications, are essential to behavioral targeting.
The FTC Takes On Targeted Web Ads, Douglas MacMillan, Business Week, August 2, 2009
