Retailers Scanning Customer Drivers Licenses to Combat Returns
Retailers are using customer returns of purchases are the excuse to collect and scan drivers licenses at the retail counter. A shopper behavioral tracking system called TRE Verify-1 Return Authorization System is leading the effort to collect data on shoppers and profile what retailers may view as unwanted conduct. The system could be used to profile shoppers, which can be used to make it more difficult for them to make purchases or return items post sell. The verdict is out on whether there is fraud or an attempt to reduce options for customers who want to return purchases.
Driver's license scanning reduces fraud, but may alienate shoppers, Jame Bickers, Editor, Retail Customer Experience, September 1, 2009
