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Location, Location, Location -- The New Privacy Battleground

We are going to wish for the days when the advertisers had to get you in front of a television, within hearing of a radio program, or they had to wait for use to open a magazine or newspaper before they could attempt to sell us something. Now the use of locational tracking features of cellphones and other personal digital devices may make reaching out to sell you something ubiquitous.

Locational tracking on cell phones raises privacy concerns, Troy Wolverton, Mercury News Columnist, September 25, 2009