These are Not Your Mother's Coupons!
Shoppers love coupons to get money off of the items they need or may want to purchase. The Internet has made coupon hunting easier and more accessible for shoppers. However, online shoppers may not understand that Internet Coupons are very different from the ones provided by magazines or newspapers. Both types of coupons have bar-codes that contain information that make it easier for the retailer to redeem them, but there is a huge privacy difference with Internet coupons. The Internet coupon's bar-code can contain very specific information on the individual who printed it, such as identification about the customer, Internet address, Facebook page information, and search terms used to locate a particular coupon.
Web Coupons Know Lots About You, and They Tell, By STEPHANIE CLIFFORD, New York Times, April 16, 2010
