New Medical Regulations Allow Marketing to Patients
The new federal medical privacy regulations allow the use of patients' information for marketing and fundraising purposes. Doctors, hospitals, and health services companies will be able to send targeted health information and product promotions to individual patients. Privacy Consultant Robert Gellman said that the rule "�authorizes a kind of behavior that was once viewed as unethical or improper."Medical Privacy's Tangled Web, Wired News, January 15, 2001.
Patient Files Opened to Marketers, Fundraisers, Washington Post, January 16, 2001.
Medical privacy rules give patients and marketers access to health data, U.S. News and World Report, January 29, 2001.
