Anthrax Scare Changes Direct Marketing Tactics
Direct marketers, in light of recent anthrax envelope attacks, are changing policies in sending solicitations through the mail. The Direct Marketing Association (DMA) has recommended that marketers include return addresses on mail solicitations. The DMA has also recommended that marketers first send e-mail or make a phone call to recipients of mail solicitations.Anthrax Scare Forces Postal Changes, Direct Marketers Adopt New Tactics on Mailings to Avoid Losing Business, Washington Post, October 17, 2001.
