Is the Telemarketing Industry Using "Enron Accounting Methods?"
Richard Smith of ComputerBytesMan.com has challenged the Direct Marketing Association (DMA) to explain how it develops figures measuring the impact of telemarketing sales. According to the DMA, outbound business to consumer telemarketing constituted $274 billion in sales in 2001. If that figure is true, Smith argues "each US resident (adults and children) is spending on average $1,000 per year on outbound telemarketing offers."
Cooling on the Cold Calling?, Some Telemarketers Changing Strategy, Washington Post, January 4, 2003.
ComputerBytesMan.com.
Is the Direct Marketing Association using Enron accounting methods?, ComputerBytesMan.com, December 21, 2002.
